An estate planning website that makes the first appointment easy to book
An estate planning website earns the appointment by explaining wills, trusts, powers of attorney and probate in plain language, publishing flat fees where the firm has them, and offering a booking path a person can finish in a minute.
What usually goes wrong for estate planning firms
- Wills, trusts and probate are explained in jargon that sends the reader back to a search engine instead of to the phone.
- Flat fees exist but are not published, so the site gives away the advantage it has over hourly competitors.
- The reader is often older, or booking on behalf of a parent, and the site is hard to read on a phone.
- Seminar and workshop dates go stale because nobody updates the site.
The pages your site will carry
Each one written for your firm from the onboarding call, with consultation terms on every practice area page and the form on every page that needs it.
- Home
- Wills
- Revocable and irrevocable trusts
- Powers of attorney and healthcare directives
- Probate and estate administration
- Business succession planning
- Attorney bios with admissions
- Book a planning consultation
Fee and retainer estimator for planning packages
Estate planning firms often work on flat fees, so the estimator lists your published packages with an illustrative figure for each, or an hourly figure for administration matters, labeled as not a quote and not legal advice. The estimate and the person's details go into intake so the call is already scheduled.
Illustrative only. Not a quote, not legal advice, and it does not create an attorney-client relationship. The firm sets every figure and approves every sentence.
Three ways to run it
Every plan carries the pages above, the estimator and the intake connection. Chambers adds the AI Engine that answers and books; Firmwide adds the Content Engine. The $797 build fee is invoiced only after launch.
| Plan | What it is | Monthly | Live in |
|---|---|---|---|
| Counsel | The website, fully managed | $137 / month | 7 days |
| Chambers | Everything, plus the AI Engine | $297 / month + usage | 10 days |
| Firmwide | Everything, plus the Content Engine | $747 / month | 15 days |
Questions from estate planning firms
Can we publish flat fees for a will or trust package?
Yes, and we recommend it where your state's rules allow. A published flat fee is the clearest reason a person books with you rather than with an hourly firm. You set the figure; we present it plainly with the scope it covers.
Is the site readable for older clients?
Yes. Larger body type, high contrast in both light and dark mode, generous spacing and one action per screen. The design is checked on a phone at the largest text setting.
Can you keep our seminar dates current?
Yes. Workshop and seminar dates are a weekly detail update. Send the date and venue and it is on the site within the week, then removed once it has passed.
Do you write about probate in our county?
Yes. Articles on the probate process in your county, written as general information and citing the court's own published guidance, are among the most searched topics in estate planning and are part of the two researched articles a week.
See it built for estate planning
A live walk-through, on your screen, of the site your firm would get: these pages, your attorneys, your consultation terms. The build fee is invoiced only after launch.
Or email hello@getlawyerwebsite.com. A person replies within one working day.