One page per practice area and office
The structural foundation ranking is built on.
Law firm SEO web design starts with how many pages the site has and what each one is written to answer, not with keywords stuffed into existing copy. A site with one page per practice area and one per office has something to rank for every matter in every place the firm practices; a site with one crowded page does not.
What it costs
Search engines rank pages, not websites, which is why a single "Practice Areas" page competes weakly for every matter type at once while a dedicated page for each one can compete individually. The same logic applies to locations: a firm with three offices needs three location pages, each with the local details that a searcher near that office actually wants.
Every page opens by answering, in its first sentence, the question the heading raises. That is not just good writing; it is what LegalService, Attorney and FAQ structured data can accurately describe, because the schema only helps a search engine when it matches text that is genuinely visible on the page.
90+ PageSpeed on mobile and desktop is part of the SEO work, not separate from it. Search engines weigh page experience signals, and a slow page competing against a fast competitor's page for the same search starts at a real disadvantage regardless of how good the content is.
2 researched articles a week on the questions people search before they call a lawyer add depth around the core practice area pages, each 2,500 to 3,200 words, answer-first, with cited sources and a matching FAQ section. This is general information, never legal advice, and every article is reviewed by the firm before it publishes.
The structural foundation ranking is built on.
Matched to text that actually appears on the page.
A ranking factor, guaranteed in writing on every page we build.
2,500 to 3,200 words, answer-first, with cited sources.
Local details for every place the firm practices.
We keep working at no extra charge until it holds.
No. It means the site's structure gives every practice area and office its own page, and the content on each answers the actual question a person searched, rather than repeating a keyword phrase.
LegalService, Attorney and FAQ schema are added to match the visible text on each page, which helps search engines understand the page accurately rather than guessing at its content.
Both. Articles target the specific questions people search before calling a lawyer, which supports the core practice area pages and gives the site more pages that can rank for related searches.
Our guarantee is that the site starts ranking for local searches within 3 to 5 months of launch, or we keep working on it at no extra charge until it does.
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email hello@getlawyerwebsite.com and a person replies within one working day.
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